Ratan Tata: Leading the Tata Group into the 21st Century
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Case Details:
Case Code : BSTR284 Case Length : 19 Pages Period : 1991-2008 Pub Date : 2008 Teaching Note :Not Available Organization : Tata Group Industry : Diversified Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
The Early Days
Ratan Tata was born in Mumbai (then Bombay) on December 28, 1937, to Soonoo and Naval Hormusji Tata, both Gujarati -speaking Parsis . He was the grandson of Jamsetji Tata, founder of the Tata Group. Ratan Tata had a troubled childhood as his parents separated when he was only seven...
A Change Agent
When Ratan Tata took over as chairman, the Tata Group seemed on its way to
disintegration, with powerful CEOs running some of the Group companies like
their personal fiefdoms and challenging the core structure of the Group...
A Risk Taker
Ratan Tata was instrumental in changing the Tata Group's attitude toward risk.
Earlier, the Group had been risk averse, and had had very few ambitious
projects. By the mid-2000s, the Group companies had become more aggressive, with
most of them entering new markets and developing new products...
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Value Driven
From the beginning, the management at Tata Group had sought to function with ethics, integrity, social consciousness, and fairness...
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What Next?
Ratan Tata believed that the biggest challenge for the Group was finding the
right talent and retaining the Group's value systems as it grew bigger and more
diverse.
He believed that the Group had to expand the managerial perspective
while retaining the same ethical and moral standards. That made his failure to designate a successor all the more disconcerting. Some criticized the move to extend his tenure as the chairman till 2012... |
Exhibits
Exhibit I: The Business Sectors of Tata Group as of 2008 Exhibit II: About JRD Tata Exhibit III: The Pioneers of Tata Group Exhibit IV: Business Portfolio of Tata Group in 1962 Exhibit V: Product Portfolio Milestones at Tata Motors under Ratan Tata Exhibit VI: Acquisition and Mergers at the Tata Group under Ratan Tata Exhibit VII: Ratan Tata - The Man
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